Miscellany № 77: amperbrand

The ampersand is one of those shady characters that has taken on a life of its own, thriving happily beyond its home in writing and typography. In particular, it exerts an irresistible power over designers, advertisers and others in the business of creating and promoting commercial brands. Fortnum & Mason, for example, recently published a blog post1 explaining “the little-known story of the important symbol sat between our two famous names”. Crate & Barrel, the American homeware store, once built an advertising campaign around their ampersand;2 AT&T did the same earlier this year.3 As John Brownlee of Fast Co. Design puts it in “Why Designers Love The Ampersand”,

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Miscellany № 68: new year, new interrobang

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Things have been quiet lately on the interrobang front. Well, no longer. Take a look at this:

That is an interrobang and a half, I’m sure you’ll agree.

So, some context. Pearson is a global publishing and education company with fingers in many pies — schools, higher education, professional development, and traditional publishing via imprints such as Addison Wesley and Shady Characters’s own Penguin Books — that until recently possessed only the blandest of corporate logos. In 2015, however, they decided to come up with a new identity. As Brand New reported, quoting from the press release that accompanied the rebranding exercise:

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