It’s a sad fact of life in this business (that is, the business of unusual punctuation marks) that many a promising mark has gone the way of the dodo. The SarcMark©, for instance, was a veritable punctuational mayfly; Paul Mathis’ attempt to rebrand ‘the’ as ‘Ћ’ was over almost as soon as it had begun; and so on, and so forth. The archives of this blog are littered with the corpses of failed innovations.
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Those innovators who have designed new typographic symbols make up an eclectic bunch. Interrobang creator Martin K. Speckter was an ad man by trade and a printer by temperament; Bas Jacobs, designer of the ironieteken, and Choz Cunningham, creator of the snark, are type designers; and Doug and Paul Sak of Sarcasm Inc., responsible for the much-maligned SarcMark©, are an accountant and engineer respectively.